Us Mavens are instrumental in educating various groups on our respective fields. Lisa came up with the stellar idea to video tape some of these sessions to post on our blog. Here is the first of the series. Check back often for more on Search and Interactive Media!
What is rich media?
Rich Media ads have an added functionality such as expansion, floating across the page, games, and in banner data submission. There are limitless things that you can do with rich media. Rich media vendors like to refer to it as “a micro-site within a banner”. Rich Media vendors are third party servers that will actually serve the ad and help us build it. They also help us measure interaction rate, time spent with the video and what people actually did when interacting with the banner ads.
